I grew up on beautiful Prince Edward Island where I developed an interest in entrepreneurism and a friendly attitude!
After completing a MBA from McMaster University, I worked in HR and Communications with Mercer Consulting. In 1999 - the dot com era - an exciting opportunity with a technology incubator drew me out of the corporate world. This start-up defied the odds and spun out of the incubator as Youthography, Canada’s first youth market research and communications consultancy. As Manager, Client Services for this agency, I worked with a variety of clients in the banking, government, non-profit, packaged goods and telecommunications sectors. I also spearheaded public relations efforts to draw attention to our research and niche expertise.
In 2010, I founded Lima Delta Group focused on providing marketing and public relations support to small and medium sized businesses. I love helping owners grow their business. I’ve launched a range of products from a series of mobile games and VOIP conferencing tools to children's toys and the Cry Translator app (google it!). More recently I've been focused on business to business content marketing and communications across a broad range of industries including healthcare, technology, overseas printing, manufacturing and professional services.
Even before COVID, I did the majority of work from my home in Toronto - no need to worry about office space.
I love helping business owners. If you need a marketing hand without adding to headcount or just some advice on where to start, let's connect.