ABOUT ME
I have over twenty-five years of business and marketing experience in almost every industry. I grew up on beautiful Prince Edward Island where I developed an interest in entrepreneurism and marketing through a variety of roles with Cow’s Inc.
After completing an MBA from McMaster University, I worked in HR and Communications with Mercer Consulting for three years. In 1999 - the dot com era - an exciting opportunity with a technology incubator drew me out of the corporate world. This start-up defied the odds and spun out of the incubator as Canada’s first youth market research and communications consultancy. As Manager, Client Services for this small shop, I worked with a variety of clients in the banking, government, non-profit, packaged goods and telecommunications sectors. I also spearheaded public relations efforts to draw attention to our research and niche expertise. In 2007, I created Lima Delta Group focused on providing marketing and public relations support to start-ups. I love the diversity of my projects and helping companies/individuals see their ideas come to life on shelf, online and in print. I’ve launched a range of products from a series of mobile games and VOIP conferencing tools to the Cry Translator app, numerous childrens’ toys and a variety of healthcare products and services. I do the majority of work from my home in Toronto - no need to worry about office space. If you’d like to chat, feel free to contact me at lmcknight_ldg@rogers.com |